Cannes Lions 2026 Review: Event Marketing Trends
The brand activations of Cannes Lions 2026 and what event marketers can learn. Get the 77-page deck.
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What we saw at Cannes Lions 2026
- Cannes Lions sold a connection pass for €625 and a stream pass for €99.
- First-timers got a webinar before the event, daily tours and their own meetup.
- Oprah spoke after 14 years of asks. Her talk made attendees feel the trip was worth it.
- Secret rooms made people curious. Amazon Port hid a speakeasy, and Adobe gave pins for a secret gift room.
- Brands mixed analog and AI. Google printed AI postcards and gave people pens and a mailbox.
- Adobe spread 7 to 8 touchpoints across the event space. Meta ran small stops such as a sticker machine and a gelato stand.
What is in the deck
77 pages: before the event, registration, keynote, first-timers, small activations, secret rooms, analog and AI, and immersion.
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